Warren Ellis says: "So here's the deal: You are an artist/designer.
You have to put together the cover for the first issue of what you have been told is a "countercultural" comic called ZAP COMIX #1.
The publisher wants to be sure that you get the text FAIR WARNING: FOR ADULT INTELLECTUALS ONLY on the cover somewhere.
And that's it.
("Countercultural" means 'alternative,' as in 'alt culture,' it is explained to you.)
It's up to you what kind of company you're at. What kind of comics you make. What era you're in. Who you are, even. Go nuts with it".